Headquarters:

Kitchener, ON

Year founded:

1983

Number of employees:

Phone:

519 743 9000

Email:

info@penad.ca

Website:

penad.com

LinkedIn:

linkedin.com/company/penad-pension-services-limited

Matthew Price

President and Chief Executive Officer

Marina Yeoman

Vice President, Service Delivery

Beth Waller

Vice President, Strategic Consulting

Leadership

Matthew Price provides the strategic vision and entrepreneurial leadership driving Penad’s continued innovation and growth. He champions an empowered culture where independent thinking, collaboration, and shared accountability matter. His commitment to strong client and industry relationships has helped shape the firm’s reputation as a trusted technology partner. Focused on advancing technology, strengthening strategic partnerships, and expanding Penad’s presence across Canada and internationally, Price guides the company’s long-term direction.

President and Chief Executive Officer

Matthew Price

Marina Yeoman leads Penad’s service delivery operations, bringing practical administration expertise and a strong commitment to client outcomes. She works closely with teams and clients to coordinate service, solve complex challenges, and support consistent, responsive delivery. Her leadership helps connect the capabilities of the firm’s technology with the day-to-day needs of the organizations and members it serves.

Vice President, Service Delivery

Marina Yeoman

Beth Waller brings deep pension and benefits expertise to Penad’s strategic consulting work. She helps organizations navigate complex administration requirements, evaluate opportunities for improvement, and translate business needs into practical solutions. Her collaborative approach and understanding of the industry support strong client partnerships and thoughtful decisions about technology and service delivery.

VP Strategic Consulting

Beth Waller

Hannah Jailall

Director, Client Relationships

Hannah Jailall leads client relationship initiatives with an emphasis on communication, responsiveness, and long-term partnership. She works across Penad’s teams to help clients navigate projects, identify priorities, and make the most of their technology and administration services. Her approach reflects the firm’s commitment to understanding each client’s organization and delivering solutions that meet real operational needs.

Director, Client Relationships

Hannah Jailall

Anzhela Nochovna

Director, System Development

Anzhela Nochovna leads system development efforts supporting the ongoing evolution of Penad’s technology. She works with development and business teams to translate complex pension and benefits requirements into practical, configurable software capabilities. Her focus on thoughtful engineering, quality, and collaboration helps advance PX3000 while supporting the diverse needs of the firm’s clients.

Director, System Development

Anzhela Nochovna

Aimee Harvey is an experienced education manager with a strong background in state-wide fitness training and learning and development with the Country Fire Authority (CFA). At Aquastar Swim Schools, she manages staff development and risk compliance across five pool locations, supporting more than 100 swim teachers to deliver high-quality Learn to Swim programs. Harvey applies her expertise in curriculum design, RTO compliance and digital learning through Moodle to maintain consistent educational and safety standards across facilities. Holding degrees in science and dance, she brings an evidence-based approach to helping students of ages develop water safety, confidence and physical literacy across Aquastar.

Training Coodinator

Aimee Harvey

Carla Smith is a member of the customer support team at Aquastar Swim Schools, combining administrative expertise with hands-on experience working with children. She previously worked as an executive assistant before becoming a Ready Steady Go sports instructor, where she developed a passion for engaging with young people. Smith also worked as a deck supervisor with Aquastar’s Schools Swimming Program, gaining a strong understanding of pool deck operations and the needs of swimmers, instructors and families. In her current role, she combines strong organisational and customer service skills with practical poolside experience, making her a trusted contact for families every day.

Customer Support

Carla Smith

Lisa Hardy is a valued member of the customer support team at Aquastar Swim Schools, bringing extensive customer service and leadership experience to the organisation. Before joining Aquastar, she worked in the security industry in customer service and assistant manager roles, developing strong communication, problem-solving and relationship-building skills. She also holds qualifications in business management and hospitality. At Aquastar, Hardy is recognised for her outstanding customer service and commitment to supporting families. She is highly experienced with the customer portal and a trusted contact for enrolments, account enquiries, program information and customer requests. Outside work, she enjoys soccer and swimming.

Customer Support

Lisa Harvey

Stephen McMillan first entered the financial services Industry when he joined GE Capital as a finance analyst in 2008, from which he progressed through roles working both onshore and offshore. From there, he moved into Pacific Premium Funding as a financial planning and analysis leader in 2012 and was a key resource in the evolution of the business, first with the successful sale to Macquarie Pacific Funding and then the following progression into IQumulate Premium Funding, where he is now the commercial manager. As commercial manager, McMillan leads a team that is responsible for commercial analysis and business support, identifying and reporting improvement initiatives, and the securitization and treasury functions of the business.

Commercial Manager

Stephen McMillan

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PENAD PENSION SERVICES LIMITED

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Product Manager

Claire Watson

XYZ

Spokesperson, Penad Pension Services Limited

“We believe simpler administration opens the door to pensions and benefits for more people. At Penad, we bring technology and hands-on expertise together to help make that happen”

Matthew Price, Penad Pension Services Limited

Four decades on, Penad’s long game is paying off Penad Pension Services Limited has been named as BPM’s 5-Star Technology Award winner for the second consecutive year, a recognition that benchmarks entries on detailed information, true innovation, and proven success. The company ties the win to a strategy it has followed since it opened its doors in 1983: build the technology and the third-party pension administration expertise in the same house and let four decades of practice do the rest. Some of Penad’s client relationships now stretch beyond 35 years, reflecting a commitment that extends well beyond implementation. For Penad, go-live marks the beginning of an ongoing partnership: helping clients manage day-to-day operations more efficiently, adapt as their needs evolve, and work through challenges together. Its combination of proprietary technology and hands-on administration experience keeps that support grounded in the realities clients face. Internally, the company credits that longevity to a deliberately flat organizational structure, designed to keep decisions close to the people doing the work rather than running them through layers of management. President and CEO Matthew Price sets the strategic direction, while Marina Yeoman, vice president of service delivery, Beth Waller, vice president of strategic consulting, Hannah Jailall, director of client relationships, and Anzhela Nochovna, director of system development, lead the operational side of the business. Penad sums up its working culture in two words – Solution Ready – a mindset that applies as much to staff empowerment as to client problem-solving, and one it credits with keeping its workforce engaged across a business that now spans Canada and international markets.

Inside PX3000 PX3000 has long brought pension, group benefits, and disability administration together in one unified, modular platform. Over the past two years, Penad has built on that established foundation, expanding functionality, strengthening integration, and enhancing security to help clients simplify administration and respond to changing needs. This covers the full member journey, from enrollment through retirement, and supports defined benefit, defined contribution, hybrid, and multi-employer plans alongside benefits administration software functions like group life and health administration. Clients onboarding the platform move through a structured process of data migration, reconciliation, testing, and training, support the company says continues well beyond go-live. Penad is also investing in how AI can strengthen quality assurance and streamline complex processing, with appropriate human oversight. Its strength lies in bringing software development and hands-on administration expertise together, ensuring innovation is informed by practical experience and focused on meaningful improvements for clients and their members. The next chapter Penad’s next stretch of work centres on expanding PX3000’s unified capabilities and giving plan members more direct, self-service access to their own information, alongside continued, measured use of AI and automation. The company’s broader ambition is to help make pensions and benefits accessible to more people by making administration more efficient. By simplifying processes and reducing administrative barriers, it aims to support wider coverage and contribute to retirement security for all. That purpose guides its continued investment in technology and the long-term client partnerships that will shape its next chapter. For a company that measures success in decades, Penad’s next chapter builds on the trust earned through client partnerships spanning more than 35 years, with a continued commitment to advancing its technology and helping clients meet the challenges ahead.