Profile
“I will continue to empower and encourage my staff to perform at their best as I have done for the last decade. I will continue to advocate for my clients, embracing new technology and being open to business and industry changes”
Ken Dixon,
Dixon Insurance Services
Since its inception in 2000, Orchard Benefits has thrived under Chris Gory’s leadership, earning him a series of nominations as Life & Health Advisor of the Year from 2016 to 2018.
With 25 years of experience in the Canadian employee benefits landscape, Gory is a respected member of the Canadian Group Insurance Brokers community and was recently honored with the 2024 Benefits Alliance Fast Start Award for his outstanding contributions to new member engagement initiatives. His deep understanding of the benefits space and his commitment to helping organizations navigate the complexities of group insurance have solidified his reputation as a trusted advisor. Gory also provides strategic guidance as a tech incubator advisor, helping insurance platforms achieve success in the tech space.
In addition to these achievements, his involvement with Innovative Medicines Canada further demonstrates his dedication to industry advocacy and collaboration. Gory remains committed to empowering clients with the knowledge to make informed decisions while customizing benefits solutions tailored to their teams' unique needs.
295–2869 Bloor Street West, Toronto, ON M8X1B3
416 885 1064
chris@orchardbenefits.ca
linkedin.com/in/chrisgory
orchardbenefits.ca
Chris Gory
Employee Benefits Advisor
Orchard Benefits
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Milestones
“To be able to give back to the community is rewarding and fulfilling. I am honoured to be in a position where I can raise funds for those less fortunate and in need”
Ken Dixon,
Dixon Insurance Services
1995–1997
2001–present
2016–2018
2024–present
2019–present
Software Support Technician at Applied Systems
1995–
1997
President and Employee Benefits Advisor at Orchard Benefits
2001–
present
2016, 2017, 2018: Nominee, Insurance Business Awards Life & Health Advisor of the Year
2016–
2018
Vice President, Global Consultant Relations at CIBC Asset Management
In this role, he leverages his deep understanding of both the asset owners and service provider perspectives to strengthen relationships with consulting firms in Canada and globally. His expertise in developing customized investment strategies and managing client outcomes uniquely positions him to expand CIBC’s brand recognition and consultant-driven business in key global markets.
2024–
present
CEO and president at UBC Investment Management
2019–
present
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
How does he distinguish himself among fellow brokers?
“I believe all brokers are working very hard in a difficult market,” he says. “However, I have demonstrated continued growth, advocacy and performance on my client’s behalf, which is now recognised [for 10 consecutive years] in the Elite Broker awards.”
In 1990, Dixon got started with FAI, working in claims and as a team leader. From the late 1990s up until 2003, he worked at FAI and Suncorp in underwriting and as an area manager at VACC, CGU (South East Queensland). From 2003 to 2012, he got into broking and eventually started Dixon Insurance in 2013. Since then, he’s accumulated numerous acccolades, including Elite Broker, Diversity and Equity, and Fast Broker awards.
During the pandemic, Dixon challenged insurers over the Quarantine Act application to insurance wordings. His argument was that the Quarantine Act does not apply as an exclusion, as the Biosecurity Act was invoked by the Morrison Government, and this was not a subsequent amendment to the Quarantine Act. The test case in the Appeals court was won for Dixon’s client with a unanimous five-judge verdict.
He remains focused on transport, manufacturing, motor trade, engineering and large farm clients.
What are his plans for the future?
On a business level, “more of the same. I will continue to empower and encourage my staff to perform at their best as I have done for the last decade. I will continue to advocate for my clients, embracing new technology and being open to business and industry changes.”
On a personal level, Dixon invests significant time, effort and funds, along with his GT3, to support many charities through his passion for motorsport. From participating in and sponsoring the Thunderbolt Run (which provides tens of thousands of dollars in support for Beyond Blue and Prostate Cancer), to organising and running the Track Knights for Amira charity night where 28 Exotic Supercars raised funds through passenger laps in wet conditions, Dixon states “this is our time to give back to the community and those in need. My friendships and association with those seeking to do the same, allows us to contribute to those less fortunate and raise funds and awareness”.
He adds: “To be able to give back to the community is rewarding and fulfilling. I am honoured to be in a position where I can raise funds for those less fortunate and in need.”