Profile
“I will continue to empower and encourage my staff to perform at their best as I have done for the last decade. I will continue to advocate for my clients, embracing new technology and being open to business and industry changes”
Ken Dixon,
Dixon Insurance Services
Gino Stirpe discovered his passion for health insurance after a transformative personal healthcare experience. With 35 years in the industry and over a decade focused on healthcare, Stirpe has become a recognized leader and expert in international private medical insurance (IPMI).
As vice president of VUMI Canada, he successfully introduced IPMI to the Canadian market. Within a year, VUMI has emerged as the nation’s leading provider, thanks to its strategic acquisition of Royal & Sun Alliance’s PPI Tri Access portfolio and the company’s rapid growth.
Despite challenges – such as building market awareness of this new insurance model – Stirpe has been undeterred. He achieved the prestigious CHS-certified Health Insurance Specialist designation and continues to drive industry disruption.
Under his leadership, VUMI Canada has expanded healthcare options for Canadians, offering seamless access to world-class doctors and hospitals through its Prestige VIP healthcare insurance plan. “Our VIP products are designed to meet the unique needs of individuals, families, and employees without the limitations of the national healthcare system,” he says.
VUMI’s strategy focuses on providing premium, client-centric services that prioritize convenience and peace of mind. By enhancing offerings and ensuring personalized care, VUMI is setting a new standard for Canadian healthcare. Its innovations, such as Patient Concierge and Second Medical Opinion services, are now expected as part of the healthcare package.
Recognized on the 2024 Benefits and Pensions Monitor Hot List, Stirpe notes: “Being on the Hot List reflects our dedication to maintaining the VIP-level service that has set VUMI apart for over 35 years. We’re proud to deliver tailored, world-class experiences that put clients first.”
With a clear vision for the future, VUMI Canada continues to innovate and lead, offering personalized, premium care while staying true to its core values of VIP service and a Canada-first mindset. As he puts it, “We’ve raised the bar in delivering unparalleled healthcare experiences for our clients, and we’re proud to be setting the standard in the industry.”
170 Attwell Dr, Toronto ON M9W 5Z5
416 436 2268
gstirpe@vumigroup.com
ca.linkedin.com/in/ginostirpe
vumicanada.com
Gino Stirpe
Vice President, Sales and Operations
VUMI Canada
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“To be able to give back to the community is rewarding and fulfilling. I am honoured to be in a position where I can raise funds for those less fortunate and in need”
Ken Dixon,
Dixon Insurance Services
2017
2001–present
2019
2024–present
2019–present
Obtained CHS designation
2017
Industry disruptor focused on international private medical health insurance (IPMI) and “uberizing” healthcare
This year marks his 35th year in the insurance Industry
2014–
2024
Launched VUMI in Canada
2019
Vice President, Global Consultant Relations at CIBC Asset Management
In this role, he leverages his deep understanding of both the asset owners and service provider perspectives to strengthen relationships with consulting firms in Canada and globally. His expertise in developing customized investment strategies and managing client outcomes uniquely positions him to expand CIBC’s brand recognition and consultant-driven business in key global markets.
2024–
present
CEO and president at UBC Investment Management
2019–
present
Assistant Vice President and Senior Broker at MJ Hall & Company since 2018
Present
Milestones
Aug 2022
Milestones
Sept 2021
Feb 2022
Apr 2022
Jul 2022
Aug
2022
Suncorp Bank introduces Solar Home Bonus offer for customers who are choosing renewable energy for their homes
Sept 2021
Month-on-month market share growth commences
Feb 2022
Suncorp Bank wins the Canstar award for most outstanding value in investment loans
Apr 2022
Suncorp Bank wins Money Magazine’s Bank of the Year and Business Bank of the Year awards for the fifth year in a row
Jul 2022
Suncorp Bank’s turnaround times are the lowest they have ever been. The lender becomes Australia’s first certified carbon neutral bank for both its operation and transaction services
Aug 2022
Milestones
How does he distinguish himself among fellow brokers?
“I believe all brokers are working very hard in a difficult market,” he says. “However, I have demonstrated continued growth, advocacy and performance on my client’s behalf, which is now recognised [for 10 consecutive years] in the Elite Broker awards.”
In 1990, Dixon got started with FAI, working in claims and as a team leader. From the late 1990s up until 2003, he worked at FAI and Suncorp in underwriting and as an area manager at VACC, CGU (South East Queensland). From 2003 to 2012, he got into broking and eventually started Dixon Insurance in 2013. Since then, he’s accumulated numerous acccolades, including Elite Broker, Diversity and Equity, and Fast Broker awards.
During the pandemic, Dixon challenged insurers over the Quarantine Act application to insurance wordings. His argument was that the Quarantine Act does not apply as an exclusion, as the Biosecurity Act was invoked by the Morrison Government, and this was not a subsequent amendment to the Quarantine Act. The test case in the Appeals court was won for Dixon’s client with a unanimous five-judge verdict.
He remains focused on transport, manufacturing, motor trade, engineering and large farm clients.
What are his plans for the future?
On a business level, “more of the same. I will continue to empower and encourage my staff to perform at their best as I have done for the last decade. I will continue to advocate for my clients, embracing new technology and being open to business and industry changes.”
On a personal level, Dixon invests significant time, effort and funds, along with his GT3, to support many charities through his passion for motorsport. From participating in and sponsoring the Thunderbolt Run (which provides tens of thousands of dollars in support for Beyond Blue and Prostate Cancer), to organising and running the Track Knights for Amira charity night where 28 Exotic Supercars raised funds through passenger laps in wet conditions, Dixon states “this is our time to give back to the community and those in need. My friendships and association with those seeking to do the same, allows us to contribute to those less fortunate and raise funds and awareness”.
He adds: “To be able to give back to the community is rewarding and fulfilling. I am honoured to be in a position where I can raise funds for those less fortunate and in need.”