Headquarters:
London, ON
Year founded:
1999
Number of employees:
82
Phone:
519 675 1177
Email:
info@selectpath.ca
Website:
selectpath.ca
LinkedIn:
ca.linkedin.com/company/selectpath
“We don’t just do spreadsheets and decks, we take the lead on execution and communication, and really take care of our clients in ways others don’t in the industry”
Joseph Chan,
Looniewell
SELECTPATH BENEFITS & FINANCIAL
Gordon Hart, CEBS, ISCEBS Fellow, CHS, REBC
CEO/Chairman/Right Path Advisor and Founder
Carson Oudman, BMOS, GBA
Partner, Right Path Advisor
Rachelle Booth
Partner/Right Path Advisor
Consultants
As Selectpath’s founder and CEO, Gord Hart (based in London, ON) has led the firm to become one of Canada’s largest independent advisory firms. For more than 30 years, he has worked with hundreds of entrepreneurial-minded organizations across North America, helping to innovate, modernize, and align benefit plans with organizational objectives while enhancing member engagement.
Holding the prestigious CEBS fellow accreditation, he demonstrates a commitment to continued education. A seasoned speaker and author on topics such as DEI&B and demographic shifts, Hart is also a passionate advocate for benefits inclusivity, including standard vaccine coverage, benefits literacy, and government uploading. He has pioneered benefits buying groups, small employer flex programs, and unique fully pooled health and dental offerings.
CEO/Chairman/Right Path Advisor
Gordon Hart, CEBS, ISCEBS Fellow, CHS, REBC
Carson Oudman (based in London, ON) has extensive experience partnering with leadership, human resource and finance teams in benefits management. He is well-versed in all organization sizes, particularly focused in large multi-divisional programs, across both the private and public sectors.
Oudman navigates complex disability management, funding arrangements, innovative plan designs, creative labour negotiation approaches, and effective cost management strategies. His experience includes a strong track record of provable and tracked savings, significant efficiencies, and innovations across some of the most complex and high-risk organizations in the marketplace.
He offers valuable expertise in collective agreement negotiations, including design evaluation, benchmarking, costing models, and risk assessment. With a sharp eye for detail and passion for delivering tailored solutions, he is a trusted partner in employee benefits.
Partner, Right Path Advisor
Carson Oudman, BMOS, GBA
Rachelle Booth (based in Windsor, ON) joined Selectpath in 2022 after founding and growing a successful benefits firm, Thrive Benefits Group, as its president for seven years. After a history of working management roles in the benefit insurance industry, Booth chose the path of a trusted advisor to work closely with business owners and key management professionals to offer them expert advice and leadership in benefit plan management.
She is recognized as a top professional who offers expert analysis, technical know-how, and unique approaches for businesses to manage benefit plans and achieve organizational goals. She is also a local leader in Windsor and Essex County who leads charitable boards, volunteers for many charitable organizations, and has a passion for helping local businesses succeed.
Partner/Right Path Advisor
Rachelle Booth
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Ryan Morris
Right Path Advisor
Ryan Morris (based in Saint John, NB) joined Selectpath in 2023, bringing with him a wealth of experience in the financial industry. Prior to joining, he founded Morris Wealth Management in 2015, which later evolved into Rockport Financial Group in 2019. During this time, he specialized in assisting business owners in navigating their personal and corporate financial services.
With a strong focus on helping businesses and organizations optimize their benefits offerings, Morris leverages his prior experience working with business professionals. His driving force is in assisting businesses in understanding their options and navigating complexities by providing insightful guidance to achieve their goals.
Right Path Advisor
Ryan Morris
Christine MacDonald
Partner/Right Path Advisor
Christine MacDonald (based in Halifax, NS) has worked for over 35 years helping businesses in Atlantic Canada. With a background in banking/finance, HR/recruiting, group benefits and retirement, she specializes in providing advisory services to a wide range of top employers in Atlantic Canada.
In addition to advising on industry trends, MacDonald also conducts audits for clients’ benefit reviews and retirement programs. She provides expert advice in supporting employers with wellness programs as well as mental health solutions. She loves networking in her community and conducting employee education sessions.
MacDonald always ensures that clients make informed decisions through strategic advice, stewardship and governance meetings, escalation point of contact, and vendor selection and negotiations.
Partner/Right Path Advisor
Christine MacDonald
Selectpath Benefits & Financial is a leading Canadian advisory firm providing businesses and individuals with the tools they need to thrive. Its team of accredited advisors offers a comprehensive suite of services, including customizable employee benefit plans, strategic pension solutions, and financial planning services.
Selectpath’s employee benefit and insurance services go beyond simply offering products and advice. They include comprehensive programs that ensure an organization remains competitive in the market. Plans are designed to attract and retain top talent, boost employee satisfaction and morale, and help enhance the client’s brands.
Selectpath’s pension services focus on helping businesses design, implement, and manage effective pension plans for their employees. It assists with choosing the right plan type, analyzing existing plans, and developing investment strategies aligned with long-term retirement goals.
Whether for businesses seeking to optimize their employee offerings or individuals charting a course for long-term financial security, Selectpath Benefits & Financial is a trusted partner on the path to success.
Selectpath is a Navacord partner firm and recently became a certified B Corporation.
“Our philosophy is to be honest, ethical, and transparent with our clients; focus on what’s in their best interest; and help their business thrive”
Joseph Chan,
Looniewell
Len MacLachlan
Partner/Right Path Advisor
Tenley Walker
Right Path Advisor
Leanne Bayley, BA
Right Path Advisor
Liane Brown
Partner
With 30 years of experience, Len MacLachlan is a leading advisor in Sarnia for group employee benefits and pension plans. He founded LBM Consulting, an independent firm known for its high level of service and dedication to community members, merged with Selectpath in 2017. MacLachlan currently leads Selectpath’s Sarnia office, with a strong platform for exceptional client service.
Partner/Right Path Advisor
Len MacLachlan
Tenley Walker (based in Oakville, ON) is an employee benefits and group retirement savings advisor at Selectpath with over 12 years of industry experience. Her career began at one of Canada’s largest insurance providers, giving her valuable insights from the carrier side of the business before transitioning to an advisory role.
Walker specializes in designing customized benefits and retirement programs that align with her clients’ values and priorities, which is essential for attracting and retaining top talent. Her extensive carrier experience enables her to provide clear and knowledgeable advice while building lasting client relationships through trust and transparency.
Right Path Advisor
Tenley Walker
Prior to joining Selectpath, Leanne Bayley (located in London, ON) was an employee benefits manager for one of the largest insurance companies in Canada. With over 25 years in the group benefits marketplace, she has extensive experience with the underwriting and administration of group benefit and pension programs. Her primary concentration and expertise are in the small- to mid-sized group market, with an emphasis on providing innovative solutions for a variety of industries.
Right Path Advisor
Leanne Bayley, BA
Liane Brown is committed to representing individuals who have suffered serious personal injuries and to families who have suffered the loss of a loved one. Her practice concentrates on personal injury law, including accident benefits, motor vehicle collisions, medical malpractice, occupiers’ liability, product liability and wrongful death cases.
Partner
Liane Brown
Liane Brown is committed to representing individuals who have suffered serious personal injuries and to families who have suffered the loss of a loved one. Her practice concentrates on personal injury law, including accident benefits, motor vehicle collisions, medical malpractice, occupiers’ liability, product liability and wrongful death cases.
Partner
Liane Brown
Ben Irantalab enjoys the complexities of personal injury litigation. His practice is exclusively devoted to representing clients with brain injuries, spinal cord injuries, and severe orthopedic injuries. For him, the cases that require special creativity and thinking outside the box are the most gratifying.
Partner
Ben Irantalab
This modern mindset extends to how Looniewell manages client interactions.
“We don’t hide our commission, our clients know exactly how we’re compensated,” explains Chan. “We strive for same-day response and acknowledgement. Oftentimes we respond and at least acknowledge within an hour.”
As a result, the firm’s client retention is “very high” and a by-product of the trust built upon Looniewell’s methods of operation.
Eager to keep evolving and offering more to the market, Chan is considering expanding beyond consulting services to provide Software as a Service (SaaS) for Total Rewards through platform and analytics.
Chan comments, “Our philosophy is to be honest, ethical, and transparent with our clients; focus on what’s in their best interest; and help their business thrive.”
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“We will continue to strengthen our service proposition and customer experience as a key differentiator, as we build on the momentum we have achieved to date across multiple business lines and territories,” says McLean. “Our im is to continue to grow our market relevance and strengthen our partnerships with our strategic brokers as we expand our leadership position in key sectors.
“We will also continue to invest in talent. We are committed to drawing from the broadest pools of talent, and to creating an environment that attracts and retains stellar employees. We recognise the importance of building teams that are diverse, collaborative, and innovative and are dedicated to cultivating a supportive and inclusive workplace culture in which all our employees can thrive.”
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There is also an absence of ‘consulting speak’ and corporate red tape as Looniewell provides clients with the top-quality fundamentals of measurable results and a highly responsive team.
An example of how focused the team is on delivering the best work possible, Chan prohibited the acceptance of gifts/meals from vendors/partners to ensure there is never any potential conflict of interest.
He says, “We put our clients first and advocate for them.”
Looniewell’s rapid rise has been driven solely by organic growth, and its customer base is the result of referrals, which include organizations with over 10,000 employees to start-up operations seeking to scale.
The firm’s team of consultants have been attracted by the progressive and innovative work environment that features:
· Global Office – work up to two weeks from anywhere in the world
· Work from anywhere – not hybrid, no office, 100 percent remote
· Proprietary tools and best technology to support digital-first work
· Immediate benefits coverage from day one
· Unlimited vacation
· No corporate red tape, no hierarchy, no nonsense – staff are empowered to focus on meaningful client work and professional development
· Day-to-day Shout-outs – to award outstanding work, employees can exchange earned points for gift vouchers of up to $150
· Quarterly Stars Award – employees demonstrating core values have the chance to win $500
· Annual Hero’s Celebration – manager-nominated and peer-voted awards where outstanding employees earn a $5,000 bonus
Ben Irantalab
Partner
Ben Irantalab enjoys the complexities of personal injury litigation. His practice is exclusively devoted to representing clients with brain injuries, spinal cord injuries, and severe orthopedic injuries. For him, the cases that require special creativity and thinking outside the box are the most gratifying.
Partner
Ben Irantalab
Ben Irantalab
Partner
Ben Irantalab enjoys the complexities of personal injury litigation. His practice is exclusively devoted to representing clients with brain injuries, spinal cord injuries, and severe orthopedic injuries. For him, the cases that require special creativity and thinking outside the box are the most gratifying.
Partner
Ben Irantalab
Ben Irantalab
Partner
Liane Brown is committed to representing individuals who have suffered serious personal injuries and to families who have suffered the loss of a loved one. Her practice concentrates on personal injury law, including accident benefits, motor vehicle collisions, medical malpractice, occupiers’ liability, product liability and wrongful death cases.
Partner
Liane Brown